[Focus Y] Rosé and Bruno Mars received worldwide with 'APT.'Syndrome is just the beginning.

Rosé and Bruno Mars' duet song "APT." (apartment) has been gaining popularity since its release, breaking all kinds of records.

Rosé and Bruno Mars' "APT." is a pre-released single released ahead of Rosé's official comeback on December 6. The music video of the song surpassed 100 million views in five days after its release, topping Spotify's global chart, the world's largest music streaming platform, and topping major domestic music charts such as Melon and Genie. In addition, it reached No. 1 on the UK singles chart and No. 8 on the US Billboard Main Singles Chart Hot 100 as of October 27.

In addition to the addictive melody and lyrics, the song has a special story. All the stories surrounding the song, such as Rosé's own collaboration with Bruno Mars and various side effects that have occurred since the release of "APT," are drawing attention every day.

First of all, as is well known, the song got its motif from the domestic drinking game 'Apartment Game'. The elements of the actual game in the music video and lyrics piqued the curiosity of overseas fans, while also welcoming domestic fans. It remains an interesting example of K-pop's role in promoting Korea's unique culture to the world.

Among them, Yoon Soo-il's hit song "Apartment," released in 1982, is also being re-examined. Both songs used the subject of apartment, but it gives listeners another fun with a completely different atmosphere and message. On top of that, content that properly mixes the two songs appears, drawing attention. In other words, Rosé created a mysterious generational unity.

Not only that, but the song also provided a pretty unusual sight to watch. The sensational popularity of "APT" has led Bruno Mars to top Korean music shows. Bruno Mars responded by using fluent Korean on social media.

In addition, Rosé and Bruno Mars' "APT." is currently consumed in various ways, including parody video content and dance challenges, and is showing signs of spreading to social phenomena rather than just popular songs. Attention is focusing on what kind of fruit their first collaboration will bring at the end.

[Picture = The Black Label, Bruno Mars SNS]

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