SM's 30th Anniversary Project...SMTOWN album and concert.

SM Entertainment (hereinafter referred to as SM) will carry out a project to commemorate the 30th anniversary of its foundation.

SM announced today (23rd) that it will carry out online and offline projects such as SMTOWN LIVE concert, SMTOWN album, orchestra live performance that combines K-Pop and classical music, and brand film to celebrate the 30th anniversary of the 30th anniversary.

This project announced the start of the project by releasing the brand film "THE CULTURE" (The Culture) containing SM's 30-year journey and cultural heritage through the YouTube SMTOWN channel.

SM's brand film "THE CULTURE" features SM that has been with us in our daily lives for the past 30 years. It imitates the dance of a favorite singer and shows various episodes that stimulate nostalgia in those days, from memories of growing dreams to the moment when you had fun with your family. In particular, S.E.S. Bada and Daughter Lua appeared, emphasizing the power of music that extends beyond generations.

In addition, the 30th anniversary CI, which was introduced at the start of the project, was designed by transforming the SM logo, and along with the message "30 YEARS AND MORE", it contains its ambition to lead and grow K-pop culture over the past 30 years as well as in the future.

[Photo = SM Entertainment]

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