[Focus Y] QWER, is it a rookie or a mutation born by the algorithm?

QWER, which was born through YouTube, is settling down in the music industry by showing the appearance of a "growth girl band." Following their previous work "Addiction to Worries," they have even entered major music sites with their new song "My Name Clear" on the 23rd, showing their powerful music power.

QWER had a different birth process than existing bands or K-pop artists. First of all, most of the members are former YouTubers and TikTok creators who have never experienced the K-POP training system.

In addition, their band formation process and debut process were all exposed through the music content "Favorite Children" organized by YouTuber Kim Gye-ran. It is an accurate reading of the recent trend of the public that consumes not only video but also music content through YouTube.

On top of that, it not only actively communicated with fans but also released the musical instrument practice process in real time, centering on members who had already worked as famous influencer such as Chodan and Magenta. Not only the growth process as a team, but also the fans can feel the improvement of each member's performance skills little by little.

Among them, QWER created and spread a choreography challenge that was unusual for the band, including their debut songs "Discord" and "Addiction to Worries." In particular, "Worried Addiction," which has been steadily loved on music charts, drew attention with famous influencers such as & Off E-Tion & Seung-jun, (G)I-DLE, Soyeon, Chu, Lee Chae-yeon, Kiss of Life Julie & Haneul, who have devised easy-to-follow choreography challenges.

QWER's achievements are thanks to its constant YouTube exposure and challenges, but proving its ability as a band was no less important. In response, QWER used a strategy to choose a real stage instead of a music broadcast to resolve fans' doubts and show sincerity about the band's activities.

In fact, QWER staged a live performance by participating in festival performances, consoling train performances, and university events several times. Among them, QWER members' participation in the new album has also increased. Chopan and Magenta sang a duet song, and the members challenged them to write lyrics.

In addition, the practice time to increase the performance skills, which is the basic virtue of the band, has also been greatly increased. Chodan of QWER said, "I've been practicing with the ensemble all night long despite my busy schedule. There were times when it was hard, but all the members happily practiced because they wanted to show perfect performance on stage, and Magenta also said, "I sometimes practice and watch videos from previous showcases whenever I'm tired." He added, "We will strengthen our will again, saying, 'Do you want to do this next time?'

Currently, QWER is writing a narrative as a 'growth girl band' despite some doubts. Even if they point the finger at them as "fake idols," QWER does not deny that they are born of "algebra."

Is QWER's success a signal of the birth of a new era of artists or a mere coincidence of algorithms? The answer to this question should be answered by QWER to the public through the stage in the future.

[Photo = OSEN]

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