[Focus Y] NMIX Oh Hae-won, did "look check" really become a buzzword?

The favorability built up by NMIXX's misunderstanding is spreading throughout the group and has a positive effect. Not only is this favorability reflected in the music record, but their live skills are also reevaluated, and the team is on an upward trend like never before.

NMIX debuted on February 22, 2022, and if separated by generation, it belongs to the fourth-generation girl group such as Espa and Stacey. These are new girl groups released by JYP Entertainment in three years since ITZY, and they have received attention since their debut, but they have had considerable difficulty securing popularity by using their own genre called "Mix Pop."

However, the name of JYP and the popularity of Seol Yoon, a visual member, have supported the team called NMIX. Among them, the team's recognition has soared as NMIX leader Oh Hae-won has recently shown his true value on YouTube and terrestrial entertainment.

In fact, if you look at Oh's YouTube and major broadcasters' appearance lists, you can see that the voices looking for him have increased this year. This year, Oh Hae-won appeared in "Sulpley," "Dex's Coldterview," and "Luke Lee Kyung-kyu" based on the popularity of "Workdol," where he served as an MC, and the spread of the buzzword "appearance check" created in the program.

In addition, he continued his aggressive activities by appearing as the MC of SBS's 'Over-immersion Life History Season 2', the sole appearance of 'Running Man', and in the 'JTBC Newsroom'. As a result, it ranked 20th for the first time since its debut in the girl group's individual brand reputation ranking released in July.

How should we explain the sudden rise of such a misunderstanding? First of all, it is necessary to pay attention to the part that is active in entertainment while his ability as a singer, his main job, is based. Currently, he is the main vocalist with Lily on the team. It means that he is not a member who only gives laughter in entertainment shows.

In addition, even before this year's performance, Oh has steadily increased her intimacy by communicating live with fans. It is evaluated that he has gradually raised his awareness by attracting attention in various shorts videos by mastering various online memes.

In response, a K-pop official said, "Even before Oh Hae-won gained attention like now, he stood out with memes on YouTube and other places. As a result, I understand that there were a lot of love calls from the entertainment industry toward Oh Hae-won, he said. "Even before NMIX made a comeback, he made his team known by consistently doing entertainment shows."

Another K-pop official said, "If you think differently that you know a lot of memes, it also means that you study that much. Fans also like Oh's part, he said. "It is right to see him as a well-prepared beauty," he said, analyzing Oh's popularity factors.

As such, the case of Oh Hae-won is a good example of how individual idol group members' performances can lead to the growth of the group as a whole. Considering that some teams deliberately block individual activities for fear of adversely affecting teamwork, the meaning of Oh's performance is even more special. Attention is focusing on what synergy Oh's NMix and NMix leader Oh's leader Oh's will create in the future.

[Photo = OSEN]

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